Luke LaPerriere to take on new role as vice president of retail innovations
Jeff Tripician, president of Perdue Premium Meat Company (PPMC), LLC., a leader in supporting US family farmers and ranchers in sustainable agriculture and humane animal care, announced the appointment of seasoned retail veteran, Luke LaPerriere, to vice president of retail innovations. LaPerriere will be supporting PPMC brands Niman Ranch, Coleman Natural and Panorama Grassfed Beef with outreach, merchandising, consumer acquisition and case ready programs to reach a larger nationwide audience looking to better understand their progressive meat choices.
LaPerriere will help grow the company’s legacy as the pioneer in domestic pork, beef and lamb raised humanely and sustainably by US family farmers and ranchers. LaPerriere is a former executive of Harris Teeter/Kroger, Stop and Shop/Ahold and Shaw’s Supermarket, serving as the vice president of meat and seafood merchandising since 2000. He brings more than 40 years of experience in retail, grocery, operations and procurement. He started his retail Supermarket career with Shaw’s Supermarket in 1978 holding over 16 positions in operation and buying.