Dixie Brands Enters Oklahoma’s Legal Cannabis Market
Company’s products are expected to hit shelves in 2020.
Dixie Brands Inc. has entered the Oklahoma medical marijuana market through a manufacturing and licensing agreement expected to see product in market in January 2020.
Under the agreement, Dixie will work in conjunction with its licensed manufacturing partner, who has requested to remain confidential, to use Dixie's intellectual property and proprietary formulations, proven good manufacturing practices, quality control procedures and associated trademarks in the state of Oklahoma. Initial products will include Dixie's award-winning gummies, mints, topicals and the flagship elixirs.
The decision to enter the Oklahoma market with an established manufacturer as opposed to Globus Holdings, Dixie's original licensee, was a difficult one due to the positive working relationship developed between the two companies. Ultimately however, the decision was made based on a combination of a broader distribution opportunity and an ability to bring products to market more quickly.
"We are excited to enter into this agreement with such a well-established partner to introduce Dixie products to Oklahoma," said Chuck Smith, president and CEO, Dixie Brands. "The state has embraced legal cannabis over the past year, and we have high expectations for our comprehensive portfolio of award-winning products within such an established distribution network offering real speed to market.”
Oklahoma legalized medical cannabis in October 2018 and has licensed medical marijuana patients and industry participants. According to The Oklahoman, the state has approved more than 200,000 patients, and according to the Oklahoma Medical Marijuana Authority, nearly 1,700 dispensaries.
Following the Oklahoma launch, Dixie will operate in six U.S. states, compared to four states at the end of 2018.