Chobani Oat-Based Products, Natural Dairy Creamers
The Chobani Oat platform is meant to provide a balanced menu of options for consumers
Chobani announced the company's largest expansion ever with an entire platform of batch-made oat-based drinks and cultured oat blends, as well as dairy-based creamers.
In addition to several new dairy yogurt innovations, Chobani is marking a historic first by launching several new items outside of yogurt across the company's family of oats products and brand-new dairy-based, natural, no added oil coffee creamers aimed at disrupting the creamer category. Chobani™ Oat drinks are made with organic oats, gluten-free and a good source of Vitamin D, Vitamin A, and Calcium. The company's batch-fermented oat blends, just like all Chobani yogurts, are made using only natural ingredients and contain billions of probiotics. And the Chobani™ Coffee Creamers have five or less natural, simple ingredients, including locally-sourced, farm-fresh milk and cream.
The Chobani™ Oat platform isn't meant to be a replacement for dairy as for most, it's not an either/or world between dairy and non-dairy products. Chobani knows that people aren't getting the quality, craft and taste they deserve with today's non-dairy products.
The World of Chobani™ Oat includes:
Chobani™ Oat Drinks: Available in four classic flavors including Plain, Vanilla, Chocolate, and Plain Extra Creamy at a suggested retail price of $3.99 per 52-ounce carton.
Chobani™ Oat Drink Barista Blend: Specifically designed to behave like steamed whole milk in coffee and tea, available starting in December 2019.
Chobani® Oat Blend: Cups are available in four purposeful pairings of elevated and familiar flavors including Vanilla, Strawberry Vanilla, Blueberry Pomegranate, and Peach Mandarin at a suggested retail price of $1.99 per 5.3-ounce cup.
Chobani® Oat Blend with Crunch: Available in Strawberry Granola Crunch, Blueberry Almond Crumble, and Peach Coconut Crunch, hitting shelves at a suggested retail price of $1.99 per 5.3-ounce cup.
Chobani™ Coffee Creamers: In four classic flavors, including Caramel, Sweet Cream, Hazelnut, and Vanilla at a suggested retail price of $3.99 per 24-ounce bottle.
Chobani® Greek Yogurt with Oatmeal: Flavors include Apple Spice Greek Yogurt with Brown Sugar Oatmeal, Blueberry Greek Yogurt with Maple Oatmeal, Banana Greek Yogurt with Maple Oatmeal, and Peach Greek Yogurt with Brown Sugar Oatmeal at a suggested retail price of $1.79 per 5.3-ounce cup.