Firmenich identifies “classic blueberry” as 2020 “flavor of the year”
Firmenich announced “Classic Blueberry” as the flavor of the year for 2020, due to its longstanding association with well-being and its role in helping usher in a new wave of food and beverage options for consumers around the world.
This is the eighth consecutive year that the company—known for its industry-leading consumer insights and trend forecasting capabilities—has cast its vote for the hottest food and beverage flavor.