Whether assembling kits themselves at a local meal kit assembly shop, signing up for a subscription service online, or picking up a kit from their local supermarket, consumers show no signs of abandoning this time-saving meal option.
The consumer research group Nielsen reports that currently, the average meal kit consumer is affluent, with an income above $100,000 per year. In 2018, this demographic increased its purchase of in-store meal kits by 9%. Consumers aged 35-44 are also heading to the grocery store for meal kits and showing similar growth in purchases. With this added point of distribution and consumers’ continued demand for fresh, fast, and easy — yet nutritious — home-cooked meals, demand is only expected to continue to rise.