Chicago-based research firm Curion launches “LifeLabs” to conduct consumer testing in real-world settings
Curion, a leading research and consumer product testing firm recently launched LifeLabs.™ an in context-testing approach that allows brands to study the way consumers use their products. Rather than a test kitchen or sensory laboratory, LifeLabs™ conducts product testing in real life settings.
Patricia Manos is Curion’s vice president of marketing and partnership.