Mintel hired Jen Bentz to serve as chief client officer. Based in Mintel’s Chicago office, Bentz is responsible for Mintel’s North and South American Advisory business, including Mintel CPG & Beauty Consultancy, Comperemedia Consultancy, and Mintel Field Services. With the weight of Mintel’s data and expertise on consumers, markets, new products, and competitive landscapes behind them, Bentz and her team will deliver fresh perspectives, innovation services, and strategic guidance to address the key challenges facing businesses today and tomorrow.

Bentz comes to Mintel with nearly three decades of experience in innovation and consumer insights. She was most recently the senior vice president of insights & innovation for Tyson Foods, Inc. and was previously vice president of insights & innovation for The Hillshire Brands Company before the company merged with Tyson Foods. Before joining Hillshire Brands, Bentz led the consumer insight and strategy team at Kraft Foods. She also held positions at SC Johnson and IRI, adding up to an impressive career in the consumer insights and packaged goods industries.