"This long-term research initiative at InsightsNow applies behavioral science to generate insights for more informed Clean Label product decisions for our clients," said Dave Lundahl, Founder and CEO of InsightsNow, and recent recipient of the NGMR award for "Industry Change Agent of the Year" based on the company’s work with Clean Label research. "One identified trend is concern around and attention to functional ingredients in products, so this past wave of the study looked at attitudes and lifestyle behaviors driving consumer choice in this area." 

New research from Innova Market Insights identifies key characteristics and differences among Generation Z, Millennials, Generation X and Baby Boomers and the way that holistic nutrition approaches can be tailored to these generational groups.

Curion is a leading provider of consumer research and product sensory testing for both legacy and challenger brands in the food and beverage, personal care, fragrance, and home care categories.

The overarching finding in the report shows that American adults are increasingly consuming Cannabis/Hemp products for medical reasons.

For example, in a FoodDive article on packaging fails, there is the story about Sun Chips' biodegradable bag made from plants. What Millennial wouldn't love that? But sales began to decline shortly after launch because the bag made a loud "grumbling" noise that consumers said reminded them of a jet engine or lawnmower.

There are state and FDA laws, child-resistant provisions, as well as THC and CBD ingredient disclosures. Labeling laws are the biggest hurdles—particularly since they are different in every state and are periodically updated.

Mannina is an experienced account manager with a specialty in sales and marketing in the market research industry.

The comprehensive report features insights and thought leadership from Daymon’s team of industry experts.

Generation Z, which contributes approximately $830 billion to US retail sales annually, represents an influential consumer group where wallet size and allocation provide a proxy for category interest.

In addition to enhancing IRI market measurement and shopper marketing solutions in the Liquid Data platform, this joint solution will also integrate SPINS’ wellness attributes into other IRI applications, such as digital audience activation, advanced analytics solutions and market structure studies.