Items Tagged with 'consumer research'

Circana’s expanded Purchase to Consumption solution connects receipt-level purchase data with consumption behaviors from the same consumers, offering deeper visibility into food and beverage occasions. Early findings reveal opportunities for retailers and CPG brands to better capture at-home dinner spending and refine targeted growth strategies.

Only 37% of consumers prioritize taste when shopping online, while health goals and nutrition rank higher. The report also highlights growing comfort with data sharing and notable differences between retirees and non-retirees.

Circana has introduced its Attribute Marketplace, a new solution designed to simplify access to external datasets within its analytics ecosystem. The platform enables retailers and CPGs to layer in premium product attributes, supporting deeper insights, faster decision-making and innovation.

Mintel’s latest predictions highlight how resourcefulness, inclusive nutrition, and multisensory experiences will redefine product development through 2026 and beyond. Brands embracing heritage, diversity and empathetic design will be best positioned to meet the needs of the next generation.

Datassential’s 2026 Trends report outlines key themes expected to shape menus and retail foodservice, from fiber emerging as the next major wellness driver to retail becoming a primary trend incubator.

Innova Market Insights has identified the five forces redefining food and beverage choices in 2026. From relaxed sociability to simplified living, these trends reveal where consumers are heading—and where brands should follow.

Consumers are entering 2026 feeling overwhelmed, skeptical and hungry for what’s real. This feature breaks down five ways brands can cut through the chaos and build authentic connection.

Starday, SPINS and Magnum/NotCo are demonstrating how AI is moving beyond trendspotting to hands-on innovation, execution and speed. Product developers who ignore these shifts risk falling behind the brands already using AI to outpace the market.

Gen Z is the most racially and ethnically diverse generation, too. According to Pew Research, Gen Z represents the leading edge of the country’s changing racial and ethnic makeup – with 52% non-Hispanic White, 25% Hispanic, 14% Black, 6% Asian and 5% a different race or two or more races. The US Census Bureau projects that by 2026, the majority of this generation will be non-White.

New global research from Kerry indicates that most protein consumers are motivated by health and wellness, with 50% of respondents associating protein with “healthy diet” and 46% with “healthy lifestyle.”