In addition to enhancing IRI market measurement and shopper marketing solutions in the Liquid Data platform, this joint solution will also integrate SPINS’ wellness attributes into other IRI applications, such as digital audience activation, advanced analytics solutions and market structure studies.

Constellation Brands tops the CPG growth-leader list of large companies, followed by Monster Energy, Procter & Gamble, Keurig Dr Pepper and General Mills.

The study, conducted in collaboration with MFour, a leader in mobile market research, surveyed recent purchasers of cannabis products to drive purchase-based insights

Curion CEO Sean Bisceglia welcomes Jordan saying, "Recruiting is at the very heart of what we provide our clients. We rely on a robust pipeline of consumers to provide insights on the viability of new flavors and taste experiences before products go to market."

Data published in the report further reveal that households headed by adults under age 25 are 29% more likely to eat shelf-to-microwave dinners and 26% more likely to eat frozen breakfast entrees/sandwiches.

According to Deloitte’s 2019 Consumer Products Outlook, the goal for CPG companies is to keep pace with people researching, purchasing and engaging with brands digitally – or risk being outdated.

The three leading drivers of choice in snacks and confectionery remain flavor, cost and indulgence, with health considerations lower down the pecking order in this segment.

Half of those surveyed said they would feel more comfortable buying cannabis-infused products if they had the opportunity to speak with a knowledgeable sales representative.

IRI will donate proceeds to Not Impossible Labs, an award-winning technology incubator and content studio dedicated to changing the world through technology and story.

Packaged Facts also reveals that among Walmart’s food retail competitors, Amazon grew usage penetration at the fastest rate from 2014 to 2018.