The hot drinks market topped $250B globally in 2018, and is expected to maintain an annual growth rate of 6% until at least 2025. Consumers drink hot beverages on many occasions and for many reasons. Most do so as part of a daily routine and moment, points out Wendy Behr, former head of beverage R&D at Keurig, Inc.
“Coffee, tea, and cocoa are go-to beverages for consumers to fuel their daily rituals, savor a moment of solitude, connect socially with others, indulge in what brings them joy, or soothe their stress,” Behr says. Not surprisingly, coffee accounts for about two-thirds of that total volume.