Gelatin Representatives of the World works to raise awareness of the benefits of gelatin and collagen peptides on a global level
The gelatin associations from Asia/Pacific (GMAP), Europe (GME), North America (GMIA) and South America (SAGMA) joined forces and founded “GROW – the Gelatin Representatives of the World”. “The mission of the worldwide working group is to raise awareness of the benefits of gelatin and collagen peptides all around the globe, while also strengthening the global dialog with stakeholders and ensuring safe, natural and reliable products”, explains Greet Hombroux, chair of GROW.
Globalization requires a worldwide dialog
The four founding member associations have a long history of cooperating on safety and testing aspects of gelatin. In the face of globalization, the international, national and regional regulatory framework is becoming increasingly complex. In the interest of customers, consumers and the gelatin and collagen peptides sectors worldwide, sharing information regularly, aligning on key issues, and the need for effective global communication are clearly essential.