Tailored to Fit is one of Innova Market Insights’ Top Trends for 2021, bringing personalized nutrition further into the spotlight and highlighting how lifestyle-specific personalized nutrition services are gaining traction.  

According to Lu Ann Williams, global insights director at Innova Market Insights, “Technological advances and the ever–expanding choice in food service and retail are combining to allow consumers to adopt a more individual approach to eating, with personalized nutrition on the rise and moving beyond tailored diets."