Editor’s Note: Although there may be a pandemic-related slowdown, there’s no stopping new product development. To better help readers with corporate innovation strategy, Prepared Foods turned to leaders at the Eureka! Ranch and the Innovation Engineering Institute, Cincinnati. Founded in 1986, Eureka! Ranch has become a global think tank and innovation training company.
In the first of four installments, authors Doug Hall, PhD, and Maggie Nichols look at accelerating corporate innovation success with whole-business seed funding methods and mindset.