Ka-Pop! Snacks, makers of Ancient Grain Popped Chips & Puffs, and Bubba's Fine Foods, makers of Paleo & Keto-friendly snacks, granolas, and private-label goods, announced a merger agreement. The new company, operating as Awakened Foods, will compete in the fastest-growing food trends in the $110B global healthy snacks market and the $38B global cereal/granola market.

The merger will operate under Awakened Foods, headquartered in Loveland, Colo.

Dustin Finkel will lead Awakened Foods as CEO (former CEO/founder of Ka-Pop! Snacks), and Jeff Schmidgall will take over as COO (former CEO/Founder of Bubba's Fine Foods). Combined, they bring over 45 years of CPG leadership, manufacturing, and finance experience.