It’s been a year since a nasty virus came along and messed up business, forcing us to face circumstances beyond our control. But the global pandemic also presented an unprecedented opportunity for brands to pivot, refresh and reconnect with consumers in a whole new way.
Post-COVID-19, consumers will gravitate towards trusted brands that remind them they’re part of something bigger and provide a sense of community. Likewise, expect consumers also to respond to messaging that highlights key themes of comfort, safety, stability and practicality.