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Home » Authors » Josh White

Josh White

Josh White is principal and creative director of NYC-based brand and design agency, OffWhite Co. He has more two decades of experience in reinventing brands and helping clients find “the secret sauce” to advance their companies to the next level. Visit www.offwhitedesign.com to learn more.

Articles

ARTICLES

Smelted Wood Fired Pizza
STATE OF THE INDUSTRY

Food Packaging: The Next Normal

Four packaging trends set to capture the attention of pandemic-weary consumers
Josh White
March 22, 2021
No Comments
Post-COVID-19, consumers will gravitate towards trusted brands that remind them they're part of something bigger and provide a sense of community. Likewise, expect consumers also to respond to messaging that highlights key themes of comfort, safety, stability and practicality.
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Fuel for Fire Smoothie Pouches
2020 RETAIL NEW PRODUCTS ANNUAL

Five Ways Packaging Can Appeal to Conscious, Busy Consumers

Innovative brand teams must take into consideration a broader impact of a product, how it’s made and its packaging
Josh White
March 24, 2020
No Comments
Here are five packaging innovation factors impacting and transforming brands across all industries in the coming year.
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Prepared Foods audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

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  • Tart Cherries Food & Beverages
    Sponsored byU.S. Tart Cherry Industry

    Tart Cherry Innovations are Rapidly Growing as More Shoppers Seek out the U.S. Grown Superfruit

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Ingredients that Boost Desirable Flavors, and Cover Undesirable Ones

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US Foods’ Hilltop Hearth Pub Grain Hamburger Bun Addresses Operator Needs, Consumer Sustainability Interests

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Prepared Foods’ 20th Annual Spirit of Innovation Food + Beverage Awards

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Events

July 28, 2022

It’s Only Natural! Natural, Organic Food, Beverage Options Continue to Grow with Clean Label Appeal

Consumer surveys conducted by Innova Market Insights during the past two years demonstrate a range of perceptions regarding natural and organic. In the 2020 Innova Health & Nutrition Survey, consumers most associated the concept of “clean” labeling/eating with natural and organic ingredients, as well as no additives/preservatives.

August 9, 2022

Prepared Foods' 20th Annual Spirit of Innovation Awards

They’ve made new products—now join us as they make history!  Prepared Foods’ 20th annual SOI program will honor six food and beverage companies for new products demonstrating excellence in consumer insights, R&D teamwork, cross-functional execution and overall innovation.

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Favorite Products: May 2022

Which is your favorite new food & beverage product introduction from the past 30 days?
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Products

Accelerating New Food Product Design and Development, 2nd Edition

Accelerating New Food Product Design and Development, 2nd Edition

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