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Home » Authors » Josh White

Josh White

Josh White is principal and creative director of NYC-based brand and design agency, OffWhite Co. He has more two decades of experience in reinventing brands and helping clients find “the secret sauce” to advance their companies to the next level. Visit www.offwhitedesign.com to learn more.

Articles

ARTICLES

Smelted Wood Fired Pizza
STATE OF THE INDUSTRY

Food Packaging: The Next Normal

Four packaging trends set to capture the attention of pandemic-weary consumers
Josh White
March 22, 2021
Post-COVID-19, consumers will gravitate towards trusted brands that remind them they're part of something bigger and provide a sense of community. Likewise, expect consumers also to respond to messaging that highlights key themes of comfort, safety, stability and practicality.
Read More
Fuel for Fire Smoothie Pouches
2020 RETAIL NEW PRODUCTS ANNUAL

Five Ways Packaging Can Appeal to Conscious, Busy Consumers

Innovative brand teams must take into consideration a broader impact of a product, how it’s made and its packaging
Josh White
March 24, 2020
Here are five packaging innovation factors impacting and transforming brands across all industries in the coming year.
Read More
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