Josh White

Josh White is principal and creative director of NYC-based brand and design agency, OffWhite Co. He has more two decades of experience in reinventing brands and helping clients find “the secret sauce” to advance their companies to the next level. Visit www.offwhitedesign.com to learn more.

STATE OF THE INDUSTRY

Food Packaging: The Next Normal

Four packaging trends set to capture the attention of pandemic-weary consumers

Josh White

March 22, 2021

Post-COVID-19, consumers will gravitate towards trusted brands that remind them they're part of something bigger and provide a sense of community. Likewise, expect consumers also to respond to messaging that highlights key themes of comfort, safety, stability and practicality.

2020 RETAIL NEW PRODUCTS ANNUAL

Five Ways Packaging Can Appeal to Conscious, Busy Consumers

Innovative brand teams must take into consideration a broader impact of a product, how it’s made and its packaging

Josh White

March 24, 2020

Here are five packaging innovation factors impacting and transforming brands across all industries in the coming year.

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

ON DEMAND: Demand for plant-based beverages is rising, driven by health, environmental, and dietary trends. Yet, challenges around taste, texture, stability, and nutrition remain.

Josh White

ARTICLES

Food Packaging: The Next Normal

Five Ways Packaging Can Appeal to Conscious, Busy Consumers

Unlock the Future of Food and Beverage Innovation

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