Storytelling, brand connection and shareable social media experiences reign supreme in the food and beverage world. It means brands seemingly have vast opportunities to showcase their innovations and influencer endorsements represent a strong opportunity for brands looking to bolster exposure.

It’s for this reason that Innova Market Insights identified the “Age of the Influencer” as one of the Top Ten Trends for 2021.

Influencer engagement will increasingly be on the marketing menu to promote products in 2021. There also will be a gradual expansion of the diversity of influencers and a slow shift to more reliable and industry-specific influencers to drive trust and credibility.