Charlotte's Web Holdings Inc., and its flagship brand, Charlotte's Web, has introduced an in-store kiosk that doubles as an educational resource for consumers and a virtual “Learning Lab” created for retail employees and managers.
"Charlotte's Web is relentless in our commitment to hemp CBD access and education for everyone, which these innovations ingeniously and conveniently provide," said Deanie Elsner, President and CEO for Charlotte's Web, Inc. "We will continue to develop innovative ways to support our retail partners as they welcome back shoppers to their stores."
Limelight's TRUYU retail self-service kiosks, which have been tested at physical retail locations across the U.S., provide the benefits of constant and convenient access and educational content displayed on a 50-inch interactive video screen.
Charlotte's Web has approved 30-plus of its Charlotte's Web brand product SKUs for sale in the kiosks. Limelight's TRUYU CBD Kiosks will sell only hemp CBD products that have undergone rigorous testing processes. All products come with a Certificate of Analysis (COA) that correlates to the lot number on the product.
Authored and curated by Charlotte's Web, the Learning Lab will increase each participant's knowledge of hemp-derived CBD, the endocannabinoid system, and the science, safety, and quality standards of CBD, as well as the mission and pioneering history of Charlotte's Web.
Each of the five learning modules ends with a quiz, a certificate of completion and an opportunity for rewards. The company's Learning Lab is fully activated and in use at no cost to participating retailers.
"We believe the education provided in our Learning Lab helps retail staff to know the facts and the science of hemp CBD,” said Jen Palmer ND and director of education for Charlotte's Web. “In so doing, in-store shoppers can make more informed decisions for their wellness needs.”