The company will continue its focus on growth across core brands
ARYZTA® North America has announced it has changed its name to Aspire Bakeries, a name reflecting the direction the company aims to continue to move – upwards. Following the sale to private equity firm Lindsay Goldberg earlier this year, the company set out to reintroduce itself with a new name while continuing to focus on growth across its three core brands: La Brea Bakery, Otis Spunkmeyer, and Oakrun Farm Bakery.
Despite the change in ownership, Aspire Bakeries’ strategies will remain the same. The go-to-market approach will continue to focus on the company’s three core brands; its strategy, mission, vision, values, and people will remain intact and it will continue its business focus on QSRs, foodservice and retail in-store bakeries, building on over 50 years of experience in the baking industry.