Consumers show interest in new “hybrid” items that are part meat or dairy—combined with plant alternatives
“Hello Hybrids” was one of the Top Ten Trends identified by Innova Market Insights last year. “Hello Hybrids” also is an apt description of a new retail product segment. This involves meat and milk products that contain greatly reduced amounts of animal ingredients but still appeal to confirmed carnivores, consumers who want to reduce the amount of animal products they eat for reasons of climate protection, animal welfare, sustainability or health. Likewise, these more mainstream consumers also are unwilling to make any compromises on flavor or consistency.