The hard seltzer category has had an exponential growth trajectory and continues its meteoric rise in the flavored malt beverage (FMB) space.
Hard seltzer outperformed all other FMB segments in 2020 with a recorded $6.8 billion in sales (a 68.2% increase) and it represents 40% of the category’s overall dollar growth, according to IRI. Hard seltzers currently comprise 7% of total beverage alcohol dollars with 2021 sales expected to surpass $5.1 billion. By all appearances, this category has plenty of runway left for growth.