Doug Martin to take on role as chief brand and disruptive growth officer
General Mills announced Doug Martin as chief brand and disruptive growth officer, effective Jan. 3, 2022. In addition to his current role as chief disruptive growth officer, Martin has overseen brand experience since July 2021. Martin will continue to report to Dana McNabb, chief strategy and growth officer, and oversee the company’s global brand building capability, as well as its emergent business innovation.
In his new role, Martin will have accountability for consumer brand experience and activations and focus on building modern brands, in addition to driving future long-term growth through General Mills’ corporate venture capabilities.