BodyBar Protein launched with a line of clean, protein-based bars—in both vegan and non-vegan options—that deliver a variety of nutrients. Available in three flavors, Apple Cinnamon, Sweet Cocoa, and Chocolate Brownie, BodyBar was designed to reset the bar and serve as a better-for-you replacement for traditional nutrition bars.

BodyBar Protein was founded in 2021 by Ayarpi Reganyan, who struggled for years with inflammatory bowel disease (or ulcerative colitis). After doctors couldn’t find a solution to her autoimmune condition, she took her health into her own hands, first going entirely gluten-free and then eliminating processed foods, sugar, and more from her diet. 

Combined with light exercise and a whole foods diet, Reganyan was able to get her health under control, even getting off the medication her doctors had prescribed for her condition. After experiencing firsthand how her health was directly impacted by what she was eating, Reganyan vowed to help others do the same. She launched BodyBar to be a between-meal snack solution free of junky ingredients, additives, artificial colors, and natural flavors, that everyone—not just those with an autoimmune condition—can feel good about eating.

BodyBar’s three nutritious bars are packed with protein and fiber, gluten-free, and made simply with clean, high-quality ingredients and zero added sugar or natural flavors. Each is also Certified Paleo or Certified Paleo-friendly by the Paleo Foundation. 

BodyBar Protein bars are available for $35 per 10-ct box direct-to-consumer nationwide on, with retailers to follow.