Women’s fitness, lifestyle and wellness community brand, Tone It Up, is expanding its retail offerings at Kroger stores nationwide with the rollout of Protein Bars and new optimized Protein Powders.
Tone It Up’s Plant-Based Protein Bars will launch at approximately 500 stores with best-selling Birthday Cake and Peanut Butter Chocolate flavors. Each box will come with four bars that contain 10g of protein per bar and 170 calories. The Protein Bars are also non-GMO and gluten free. SRP is $8.99.
The Plant-Based Protein Powders will launch at approximately 1,500 stores in their best-selling Vanilla and Chocolate flavor profiles. Each container provides 14 total servings with 15g of protein and 110 calories per serving. The Protein Powder is also non-GMO, gluten free and is made with Tone It Up’s proprietary protein blend of pea, oat and chia, and now includes chicory root fiber for natural sweetness and more fiber content. SRP is $26.99.