The husband and wife pair began creating their own granola bars in their home kitchen out of frustration with products on the market that were either high in sugar or lacking in essential nutrients. 

Like tahini and its decadent dessert cousin, halvah, the energy bars are made from all-natural roasted sesame seeds.

Back to Nature’s crunchy, new Honey Nut Granola is made with Tropical Blossom honey and cane sugar for a hint of sweetness. Made up of a mix of whole grain rolled oats, honey, pecans, almonds and coconut, the Honey Nut Granola can be enjoyed in a protein-packed yogurt parfait or a tasty trail mix.

Two flavors, including Almond Butter and Peanut Butter offer consumers a real-food candy bar they can feel good about eating

Today’s shoppers want a more holistic food experience, a fresher and healthier meal replacement or snack based on whole food nutrition and natural ingredients.

Last June also saw Premier Nutrition introduce PowerBar Plant Protein Bars. Those items also come in three varieties: Dark Chocolate Almond Sea Salt, Dark Chocolate Peanut Butter and Dark Chocolate Salted Caramel Cashew.

Each of the company’s gluten-free ONE Bars delivers 20g of protein and only 1g of sugar. And the company’s line includes such varieties as Birthday Cake, Chocolate Chip Cookie Dough, Almond Bliss and Maple Glazed Doughnut.

The news includes a shift for the goodnessKNOWS bar line, which will be expanded beyond the traditional fruit and nut offerings. Joining the line in 2018 are six savory flavors that officials describe as more of a balance between sweet and salty. With less than 150 calories per single pack, each flavor is designed to provide 10% to 15% of a consumer’s recommended nutrient needs, without added calories, added sugars or sodium. 

The bars are organic, GMO-free, gluten-free, soy-free, dairy-free, kosher and vegan.

Retail sales of nutritional shakes and bars reached $9 billion last year after rising at an annual rate of almost 10% over the preceding five years, reports market research firm Packaged Facts in the study Nutritional Shakes and Bars: US Retail Market Trends and Opportunities.