Company welcomes a new identity in 2022, speaking to deeper roots and an elevated vision: From the forest. For the future.
Atlast Food Co., creator of whole-cut meat alternatives from gourmet mushroom mycelium, announced an official company name change to MyForest Foods Co. Following its 2020 launch into the alt-meat market, the company's transformative new name aligns beautifully with its mission to support a well-fed future through the creation of mycelium-based foods. The forest—mycelium’s natural environment—serves as a reminder of the origin of this ancient-yet-revolutionary ingredient, inspiring all brand material applications moving forward, from the front-and-center name to the small, subtle details.
MyForest Foods will continue to use mycelium—the vegetative root structure of mushrooms—to grow and harvest complete proteins that mimic traditional meat cuts in both texture and flavor. The brand will continue to produce MyBacon (R) Strips, the company’s flagship product and the world’s first whole-cut, plant-based bacon, with additional products in the works.