Day One CBD sparkling water has united with LA Distributing Company to manage and expand distribution of Day One across Los Angeles, Orange, Riverside, San Bernardino, Ventura and Santa Barbara, California.
"It's exciting to align Day One with LA Distributing Company, a leading beverage distributor in the LA market," says Chris Clifford, founder and CEO, Day One Beverages. "It's no secret that Southern California, and Los Angeles County in particular, has a great concentration of consumers seeking healthier-for-you beverage alternatives, and we couldn't be more excited to be introducing Day One in this key market alongside the best in the business."
The partnership with LA Distributing Company accentuates Day One's commitment to the California market. The distribution announcement comes on the heels of Day One being recently named the exclusive and "Official CBD Partner of USA Pickleball" for a three-year term. First invented in 1965, the sport of Pickleball has experienced exponential growth over the last several years, with a significant number of players and leagues throughout Los Angeles.
"Day One is not a new face to the CBD category,” said Richard Media, founder and CEO, LA Distributing Company Inc. “The brand resurrected at the opportune time with the passing of AB45 in 2021; we anticipate mass adoption from all channels of trade in 2022. The branding is simple and straightforward as they are a premium enhanced sparking water. The dosage is perfect with the most competitive pricing economics in the market. This is a recipe for category disruption, and we expect them to quickly dominate in our footprint. We are excited to have them part of our portfolio and look forward to seeing them become a national brand."
Last month, 1933 Industries Inc., a Nevada-focused cannabis consumer packaged goods company, announced that it entered into a binding letter of intent to acquire 100% of all of the authorized and issued shares of Day One Beverages, Inc., capitalizing on economies of scale, best of class operations and distribution.
Day One is currently shipping to all 50 states from drinkdayone.com. Day One Lemon, Lime, and Grapefruit round out the brand's current offerings, with additional offerings planned for later in the year.