Seventy-Nine Million US Households Now Buy Plant-Based Products
Consumers are motivated by an interest in foods that are better for their health and deliver on positive environmental impact and social responsibility
Diversifying a food system with plant-based meat, dairy, and eggs provides an opportunity for sustainable food system security in a retail world shaken by supply-side volatility and inflation.
Plant-based milk dollar sales grew 4% and 33% in the past three years to reach $2.6 billion —while animal-based milk sales declined 2% in 2021. Plant-based milk, which now accounts for 16% of all retail milk dollar sales, is the growth engine of the milk category, contributing $105 million in growth, while animal-based milk's decline equated to a loss of $264 million.