Eagle Foods Acquires Iconic Brands from General Mills
Helper main meals and Suddenly Salad businesses to fall under Eagle Foods control in Q3 2022
Eagle Foods announced that it has entered into a definitive agreement to acquire the Helper main meals and Suddenly Salad side businesses from General Mills, Inc. The proposed transaction is expected to close in the third quarter of calendar year 2022, subject to regulatory approval.
The acquisition creates three diversified platforms within Eagle Foods focused on growing center store categories for retailers – snacks, baking, and meals and sides. Eagle will continue investing in its growing snacks and milk business in parallel with this new investment.