Move toward functional foods marks evolution in brand, leading to healthier alternatives for gaming, streaming, and digital creator community
CTRL, a fast-growing meal replacement brand, launched new Meal On-The-Go Bars, marking the company’s expansion into functional foods. In addition to growing its product line, CTRL recently closed a friends and family funding round that includes the world’s most watched esports organization and global powerhouse, LoudGG; and content creators “Jimmy Here” and “Crispy Concords.” The capital will be used to expand retail footprint, boost retail visibility, and extend product lines.
CTRL’s line of powdered meal replacement shakes has been lauded for its “bottom of the cereal bowl” taste, and the Meal On-The-Go Bars feature new flavors packed with wholesome ingredients that let you satisfy your hunger anytime, anywhere.