A candy lover's dream come true, the C4 x Hershey collaboration will infuse the flavors of some of Hershey's well-known products including Jolly Rancher Candy, Bubble Yum Bubble Gum, Reese's Peanut Butter, and Hershey's Milk Chocolate into a C4 product lineup formulated to fuel fitness performance. 

Experience a new era in softgel manufacturing: EASYSEAL® is a pharmaceutical grade gelatin that improves softgel seams and significantly reduces leaking capsules.

With an advanced blend of electrolytes from watermelon juice, sea salt, sodium citrate and potassium salt, Gatorade Hydration Booster is backed by the Gatorade Sports Science Institute for all-day hydration. 

From electrolyte-packed drinks to sustainable hydration solutions, brands introduce innovative products designed to keep consumers refreshed and replenished.

Whether consumers are preparing for a workout, seeking a post-exercise recovery drink, or need a convenient and nutritious boost on the go, these multi-functional smoothies are formulated to enhance fitness routines. 

“GURU Zero Wild Berry has already proven to be a huge success from the start, with our unique organic, zero-sugar formula, metabolism-boosting properties and unparalleled taste,” said Luc Martin-Privat, PharmD, GURU's brewmaster and vice president of R&D and innovation.

Totally new ingredients will include offerings in the Men's Health, Sports/Active Nutrition and Energy categories. Previously launched but new to SupplySide ingredients include offerings in Muscle Health, Energy, Mood and Sleep categories. All of these ingredients are supported by clinical science, and most are considered “beverage-friendly” as part of PLT's growing beverage ingredient portfolio.

The new EDGE™ packaging format was developed using sustainable cardboard tubes that are similar in size to the iconic "slim can" energy drinks, the pieces inside individually flow-wrapped for stability, freshness & portability, adding value to every piece.

Each nutritionally potent chewable delivers the cognitive benefits of caffeine, equivalent to an 8oz cup of coffee, with just 2g of sugar.

Powered by BRCC’s proprietary Black Rifle Energy™ Blend, these drinks are crafted with naturally sourced caffeine that delivers a punch in attention-grabbing packaging.