Brands dosa by DOSA, Pariva, Tres Lecheria and Wheyward Spirit Win $50,000 at the Open Innovation Final Pitch Event
Startups dosa by DOSA, Pariva, Tres Lecheria and Wheyward Spirit claimed victory at the 2022 Real California Milk Excelerator: Open Innovation Final Pitch Event. Created by the California Milk Advisory Board (CMAB) and innovation advisory VentureFuel, the competition is designed to identify, curate and accelerate innovation in dairy-based products, from consumer food and beverages to textiles and beyond. The four cohort winners will each receive $50,000 in resources and funding to scale their products in California and will compete for an additional $100,000 in support based on continued performance.
In its fourth year, the 2022 Real California Milk Excelerator advances innovation in its truest state: open. As one of the biggest dairy competitions in the world, the program sought early-stage applicants with high-growth potential that create a 50% cow’s milk-based product or working prototype.