Omya offers natural ingredients for crispier bakery foods
When it comes to crisp baked goods such as wafers, the sound while eating is key to consumer acceptance. And that’s because perception of product quality, and even taste, are closely connected to acoustics. To demonstrate how calcium carbonate can easily improve mouthfeel without negatively impacting taste, Omya carried out a sound analysis, which showed a clear correlation between audible crispness and the content of Omya Calcipur® in a wafer.
Autonomous Sensory Meridian Response (ASMR) is on the rise. This trend highlights the link between pleasant joyful feelings and specific auditory and visual stimuli. With Mukbang, Korean consumers perfectly illustrate ASMR by publishing clips on social media to document the recording of special eating experiences. And this trend is the perfect opportunity to explore how Omya Calcipur® can help support appealing – and audible – crispness.