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Home » Topics » Functional Ingredients » Vitamins & Vitamin-like

Vitamins & Vitamin-like
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Vitamin A to compounds like taurine contribute basic nutrition to specialized medicinal benefits.

ARTICLES

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IMMUNITY

Expert Immunity Insights and Consumer Health Trends

A third of US vitamin users have increased their intake since the start of the pandemic
May 17, 2023

According to new research from Mintel, among the 78% of Americans who are vitamin users, a third (34%) have increased their usage since the start of the COVID-19 pandemic, including nearly half (47%) of Millennials. In line with consumers overall, Millennials say supporting their overall physical health (66%) and immune system (62%) are the top two reasons for VMS use. However, Millennials (43%) prioritize VMS use to support their mental well-being more than consumers overall (34%).


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SmartyPants Vitamins New Sugar Free Gummy Multivitamin

The new supplement includes a Kids format and is formulated without sugar alcohols
May 10, 2023

For its most innovative launch to-date, SmartyPants Vitamins announced new SmartyPants Sugar Free Multi & Omegas gummy multivitamins in Kids, Women’s, and Prenatal formats. SmartyPants’ new Sugar Free Multi & Omegas don’t use sugar alcoh


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Zurvita Zeal

Nutritional drink contains whole food nutrition, vitamins, minerals and botanical extracts
April 26, 2023

A recent human clinical trial showed that 85% of study subjects drinking two servings of Zeal daily enjoyed a significantly better overall mood, along with improved energy, vitality and vigor after just one month.


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Product Developers Continue to Uncover New Innovative Approaches to Formulating with Vitamins and Minerals

Multi-vitamins, supplements, energy drinks and new cereals provide recent examples of new food and beverage products that showcase vitamin and mineral ingredients
April 25, 2023

As consumers continue to seek solutions for health and wellness needs, food and beverage product developers deliver a dizzying array of innovations across categories. While many sophisticated R&D teams work to refine formulations in supplement and energy segments, others have shifted their focus to product applications that do not traditionally feature vitamins and minerals. Take a look at some of the most cutting edge introductions from some of the industry's best product development teams.


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Customizing Premixed Dietary Blends for New Functional Formulations

Proactive and preventive premixes, typically found in supplements, are becoming more common in finished food products like nutrition bars and snacks
Rachel Zemser, MS, CCS
Rachel Zemser MS, CCS
April 19, 2023

Today’s suppliers do more than simply mix a formulation to the customer’s request; they offer guidance and expertise, typically staffing nutritionists, biochemists, and medical experts, as well as experts on regulations. They realize that often the company ordering a premix might not have the knowledge or in-house experience to create a safe and effective blend that includes the appropriate amounts and delivered bioavailability for each vitamin, mineral, or other component.


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VUE Vitamin Teas and Powder Packs

New supplement products fuel mind-body balance with multi-active ingredients
April 19, 2023

VUE is pioneering a turning point in this national story, simplifying the daily path to better health by introducing the first tea-based vitamin beverages and boost powder packs brimming with the clean, essential nourishment to fuel a balanced body and mind. 


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Laird Superfood Instant Lattes with Adaptogens, Prebiotic Daily Greens

Functional food brand launched its rebrand at Natural Products Expo West
April 5, 2023

Laird Superfood has revitalized several products to make them more functional, and they are launching on the Laird Superfood website and at retail partners. This new brand look and the Force of Nature campaign were created to reflect the passion of our consumers and deliver on Laird Superfood's mission. 


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HUM Nutrition PMS Symptom Relief Gummies

SOS PMS GUMMIES expand HUM's gummy offerings with an easy-to-take daily vitamin that supports hormone balance, urinary tract health and overall mood
March 29, 2023

HUM Nutrition, the clean and clinically tested DTC vitamin and supplement brand expanded its women's health line with the recent launch of SOS PMS GUMMIES, a gummy with clinically tested chasteberry extract for PMS symptom relief.


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ROAR Organic Strawberry Lemonade Complete Hydration Beverage, Plus Powders

Fast-growing hydration brand introduces trending flavor to its existing ready-to-drink beverage lineup and enters multi-functional powders category
March 22, 2023

Strawberry Lemonade, the latest flavor of their functional hydration and wellness beverages, brings a refreshingly sweet and mildly tart addition to the core Complete Hydration™ beverage line. 



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The Secret Nature of Fruit, Fruit-Powered Vitamin Chews

The line of sustainably-crafted vitamin chews is part of a new functional supplement brand powered by Dole Packaged Foods
March 15, 2023

The Secret Nature of Fruit launch is a transformative step for Dole as it transitions into a health and wellness company and introduces products into two new and different categories – chewable supplements and probiotic sodas.  


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Gen Z Consumers Influence Everything from Taste to Expansive Food and Beverage Trends

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Favorite Products: April 2023

Events

June 20, 2023

Beef Up Plant-Based Proteins For Tasty Meat Substitutes

This exclusive webinar, sponsored by Amano Enzyme, outlines the use of a specialty enzyme that increases the umami of plant-based protein within the fibrous meat texture of texturized plant proteins. This “must-see” webinar will graphically demonstrate how this is accomplished with hard data including meat analog graphs, sample analyses, and sensory profiles.

June 27, 2023

Turn Insight Into Innovation: Clean Label Formulating for Today’s Evolving Consumer

Consumers continue to evolve when it comes to their expectations and choices with “clean label” food selections. Webinar panelists will discuss trends and technical solutions—for both today and tomorrow—involving clean label, plant-based, and processed foods and beverages.

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