Firmenich Names Dragon Fruit as 2023 Flavor of the Year
This is the second consecutive year of a sensory partnership between Firmenich and Pantone®
Firmenich, a privately-owned fragrance and taste company, announced its 2023 Flavor of the Year, dragon fruit, celebrating consumers' desire for exciting new ingredients and bold, adventurous flavor creation.
This is the second consecutive year of a sensory partnership between Firmenich and Pantone®. The global color authority has just launched its 2023 Color of the Year, PANTONE® 18-1750 Viva Magenta™, which it describes as a "brave and fearless, a pulsating color whose exuberance promotes optimism and joy."