Trü Frü’s snacks are made from real fruit and immersed in premium chocolate
Mars, Incorporated, a family-owned, global leader in confectionery, snacking, food, and pet care products and services announced that it has signed an agreement to acquire Trü Frü, a high-growth, better-for-you, whole-fruit snacking brand from its founders and management team.
Trü Frü’s innovative, high-quality and unique snacks are made from real fruit and immersed in premium chocolate. The snacks are available in both a frozen and shelf-stable format across the US The brand has demonstrated strong consumer appeal, and its total sales have increased by more than fivefold since 2017.