New brand will launch with calamari, salmon and tuna sashimi, shrimp and more
Boldly, a new plant-based food brand, announced the forthcoming launch of its line of 100% vegan seafood, including calamari, salmon and tuna sashimi, shrimp, crab sticks, and white fish filets. Boldly is disrupting the plant-based food and seafood industry with products that deliver on taste and texture like that of conventional seafood. The offerings bring cutting-edge innovation and diversity to the young, but fast-growing plant-based seafood category.
As consumers are becoming more aware of the environmental and sustainability issues tied to seafood such as overfishing and health concerns from high mercury and heavy metal levels, Boldly is bringing 100% vegan seafood to the $600+ billion global seafood market. With konjac root vegetable as a core ingredient, Boldly is on a mission to accelerate the proliferation of plant-based proteins in foodservice by creating a positive experience centered around community while addressing health and environmental concerns.