Brigette Wolf to take on role as chief marketing officer
My/Mochi™ announced the hiring of Mondelēz International veteran Brigette Wolf as its chief marketing officer. Wolf comes to the Los Angeles-based mochi brand with more than 20 years of leading marketing and innovation for global brands such as OREO and DiGiorno®, as well as a deep understanding of start-ups, innovation and venture as the creator and head of SnackFutures for the last five years.
Wolf will take the reins on accelerating growth of the largest producer of mochi ice cream through dedicated marketing, robust innovation into new categories and dayparts, and strengthening the brand's connection with consumers.