It’s always good to start a dairy report with a tall glass of milk. While it’s safe to say reports of dairy milk’s demise in the face of the plant-based boom are premature, unit sales slipped again in 2022 by 3.3%. Luckily for the industry, dollar sales increased by more than twice that percentage (7%) due to price-per-unit increases of 11 cents.
Total milk category dollar sales in the US surpassed $15.3 billion for the 52-week period ending Sept. 4, based on research by Information Resources Inc. (IRI). Moreover, dairy milk still is purchased by 90% of US households, according to Dairy Farmers of America.