Allergen-free products and innovations that feature upcycled ingredients illustrate creativity in the bakery category
The Simply Good Foods Company, Denver, extended its Quest nutrition line with Quest Cheese Crackers in a Cheddar Blast flavor. The crackers offer 10g of protein and 5g of net carbs per 30g bagged serving. "Quest is all about supporting consumers by delivering on taste, while also offering the macros they are seeking,” said Linda Zink, Simply Good Foods chief marketing officer. “We are excited to launch Quest Cheese Crackers, a cheesy option that satisfies this appetite for snacking, while providing a protein boost without a ton of net carbs." Quest Cheese Crackers are available in four-count multi-packs online at QuestNutrition.com and in-store at retailers including Amazon, Target, and Walmart.
After launching online retail sales last April, Hero Labs Inc., San Francisco, is going to brick-and-mortar retail with its line of Hero Bread breads and baked goods with little to no net carbs, 0g sugar, fewer calories and more protein and fiber per serving. Its retail launch involved all Market District stores across three states and Dom's Kitchen & Market in Chicago. Products include Hero Sliced White Bread, Tortillas, Burger Buns and Hot Dog Buns, all of which have 0g net carbs per serving and high fiber. "I started Hero to create delicious bread and baked goods that give people the freedom to eat what they want," said Hero CEO and Founder Cole Glass.