Mexican food brand unveils two salsa macha varieties nationwide to level up any dish
SOMOS, the Mexican food brand that brings vibrant heritage and real Mexican flavors to ready-to-eat foods, added two varieties of Salsa Macha to its diverse and growing portfolio: Salsa Macha with Nuts & Seeds and Salsa Macha with Mango & Pineapple. SOMOS' Salsa Macha line brings "Mexican chili crisp" to kitchens and shelves across the US at scale for the first time. Adapted from the decades-old family recipe of SOMOS co-founder and head of product Rodrigo Zuloaga, SOMOS' Salsa Macha products deliver notably complex flavor profiles with a distinct crunch and balanced levels of heat. Perfected over three years of development that began prior to SOMOS' 2021 launch, these condiments speak to the company's commitment to providing consumers with high-quality and trustworthy flavor solutions requiring minimal effort on the part of the consumer. In keeping with this ethos, SOMOS' Salsa Macha is meant to be drizzled on just about any dish for an instant upgrade.
Over the past five years, the US has seen an explosion of Asian chili crisps enter the mainstream market, becoming a pervasive household staple thanks to widespread consumer education about the versatile condiment with more than 60% of the global chili oil market share attributed to at-home use. In the US, Mexicans make up over 18% of the Hispanic population, and this figure is projected to reach 28% by 2060. SOMOS is proud to further the conversation surrounding global cuisine and condiments in the US with its uniquely Mexican version.