Iconic sweet baked goods brand features NaviLens technology on packaging
The iconic sweet baked goods brand is transforming its line of Entenmann's® Minis to Entenmann's® Baker's Delights, now a permanent addition to its portfolio. With the same Minis taste and individually-wrapped packaging for freshness and convenience on the go, Entenmann's® Baker's Delights were developed to fit the busy lifestyles of consumers, while satisfying sweet cravings.
Grounded in consumer insights, the transition to Baker's Delight's was implemented to meet the needs of consumers within the sweet baked good snacking category and to ensure the name, branding and positioning reinforce the equity and heritage of the Entenmann's brand to a new generation of consumers.