No longer limited to the baking aisle, new pecan products and line extensions are hitting store shelves as consumers increasingly value the flavor and nutrition benefits of this mighty nut. With a long history of being a holiday favorite, pecans are now a sought-after nut in a wide range of nutritious foods and beverages available year-round. From creamy nut butters and spicy seasoned nuts to functional protein bars and even plant-based meat alternatives, pecans provide flavor and functional benefits that can enhance a variety of snack applications.
The purpose of the APPB is to strengthen the position of pecans in the marketplace, maintain and expand markets for pecans, and develop new uses for pecans.