Canned vodka soda brand created by and for the LGBTQ+ community aims to destigmatize the word 'gay', launches with four iconic flavors
For many years, the term 'gay water' has been known within the queer community as a colloquialism for a vodka soda. The brand Gay Water officially launches to bring that phrase to the mainstream as one of the first alcoholic beverages founded and grounded in the LGBTQ+ community.
Gay Water is more than a beverage company, it is a brand that will represent the LGBTQ+ community 365 days a year. At its earliest definition, "gay" means "happy," yet over the years perception of the word shifted to negative as people began using it as a pejorative label for people and actions. The company is on a mission to reclaim the word by making it visible every day and for everyone - at local bars, restaurants, liquor stores, grocery stores, and in peoples' homes.