Consumers are still focusing on protein as a daily need and increasingly turning to beverage formats for the important macronutrient. To put it in perspective, a just-released report by Straits Research forecasts global sales in the Ready-to-Drink (RTD) protein beverage market to reach $2.65 billion by 2030, following a CAGR of 8.1%.
Protein is a key and vital nutrient, necessary not only for maintaining muscles and other tissues but for production of key components of the body’s operating systems—virtually every metabolic function relies on the protein structures known as enzymes. For decades consumers were reminded that daily needs in US and other developed countries are rarely unmet.