You could think of it as where taste meets technology or perhaps, where soda or cereal meet cyberspace. “Devouring Digital” is one of Innova Market Insights’ Top 10 Trends for 2023.
Let’s start by deconstructing the terminology. Devouring refers to taking in something in real life—whether through eating, drinking, or lifestyle. Digital is the force that has been reshaping our lives and will have a greater impact in the years to come. We are in the middle of an accelerating digital revolution that impacts every aspect of consumers’ lives. Moreover, the digital world is evolving into a bigger, faster, more immersive and interconnected entity. It’s infusing virtual reality into everyday life and blurring the boundary between the two spheres.