At the new location, product managers and R&D technologists will provide new ideas and high-sales-potential concepts
The desire to improve upon plant-based products shows no sign of slowing down. The rapid development of innovative products plays a central role in this, as can be seen from the growth of food tech company Planteneers. This specialist in functional systems for plant-based alternatives has become a key player in the strongly expanding plant-based market in just three years. Now the company has opened a new office in the United States. In Aurora Ill., Gretchen Moon, vice president of commercial operations for North America, and her team will focus on the expectations of American consumers. In addition to sales, distribution, and marketing specialists, its product managers and R&D technologists will provide new ideas and high-sales-potential concepts.
“Our portfolio comprises three product areas – plant-based alternatives to meat and sausage products, seafood, and cheese and dairy,” said Gretchen Moon. “In plant-based sausage products, our focus is on alternatives to raw sausages like salami and chorizo, as well as snack-sticks, cold cuts, and small sausages. In meat alternatives we naturally address the BBQ classics, steak and ground meat.” The plant-based seafood line is likewise tailored to the preferences of American consumers, with salmon filet and smoked salmon, shrimp, calamari, sashimi, fish sticks, and breaded filets, naturally all purely plant-based. “Cheese and dairy products are also interesting from our perspective,” said Moon. “Manufacturers can use our systems to make plant-based alternatives to parmesan, cheddar, feta, and cream cheese.”