The organic movement continues its upward trajectory and expected to jump from nearly $80 billion in annual sales by the end of 2023 to more than $116 billion in 2030. As the popularity of baked goods in the organic category grows, certain aspects arise that remind bakers how different organic baking can be from mainstream baking. From the challenging—lack of ingredient sources, sugar-free organic baking, and alternative preparation techniques—to the unexpected—natural preservatives from herbs, such as rosemary and celery, or new equipment developments, such as organically produced bread molds—all come into play.
Consumers today seek healthy ingredients, which is a key reason the organic products market is on the upswing. In spite of some controversies over whether organic foods are healthier than mainstream versions of the same foods, consumers continue to hold fast to that belief. Also, the urbanization of America has propagated fast-paced lifestyles and unhealthy eating habits that have led to lifestyle disorders and health issues in consumers, adding to interest in foods and beverages that wear a health halo.