The J.M. Smucker Co. announced it has entered into a definitive agreement to sell its Sahale Snacks® brand to Second Nature Brands, a US-based creator of premium, nutritional and better-for-you snacks and treats. The all-cash transaction is valued at approximately $34 million, subject to a working capital adjustment. The transaction will include all trademarks and the company's leased manufacturing facility in Seattle, Washington, including about 100 employees who will transition with the business.
The Sahale Snacks® business generated net sales of approximately $48 million for the company's fiscal year ended April 30, 2023, which were primarily reported in its US Retail Consumer Foods segment.