They might be small, but they have HUGE purchasing potential. Generation Alpha—that’s anyone born between 2010 and 2025—is shaping up to be one of most savvy and influential consumer demographics in history
By influential we mean changing how we think about product development and rollouts across all industries, including the food and beverage space. Nassau Candy saw this firsthand during the launch of its Clever Candy Everyday Packaged Line of gummies.