They might be small, but they have HUGE purchasing potential. Generation Alpha—that’s anyone born between 2010 and 2025—is shaping up to be one of most savvy and influential consumer demographics in history
It recently was reported that the Administration on Aging counts more than one in six Americans as age 65 and older, an increase of greater than one third since 2010. By 2040, that number is expected to jump by nearly 50% to more than 80 million persons.
Today, many men find themselves sedentary during the week, then go out on a weekend morning with the best of intentions at making up for lost time. They might opt for running 5 or 10 miles, or biking 30 miles, or they hit the gym–hard–lifting too much weight or overdoing the treadmill to “feel the burn.”
Healthy aging could be defined as staying active and in good health—both physically and mentally—while getting older. Overall, three-quarters of consumers we survey report that healthy aging is “very” or “extremely important” to them.
New company to help raise a healthier generation of kids
May 12, 2023
Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is a Co-Founder and Strategic Partner with PLEZi Nutrition, working behind-the-scenes to guide the company's mission to be a driver of change and a model for how food and beverage brands can support the health of our next generation.
The new supplement includes a Kids format and is formulated without sugar alcohols
May 10, 2023
For its most innovative launch to-date, SmartyPants Vitamins announced new SmartyPants Sugar Free Multi & Omegas gummy multivitamins in Kids, Women’s, and Prenatal formats. SmartyPants’ new Sugar Free Multi & Omegas don’t use sugar alcoh
SOS PMS GUMMIES expand HUM's gummy offerings with an easy-to-take daily vitamin that supports hormone balance, urinary tract health and overall mood
March 29, 2023
HUM Nutrition, the clean and clinically tested DTC vitamin and supplement brand expanded its women's health line with the recent launch of SOS PMS GUMMIES, a gummy with clinically tested chasteberry extract for PMS symptom relief.
Pharmactive’s high-value damiana extract scientifically backed to boost sexual appetite and function
October 28, 2022
Pharmactive Biotech Products, S.L.U., launches Liboost®, a novel botanical extract of Damiana (Turnera diffusa), as the first formulation to help enhance sexual function in both men and women. Its sexual performance boosting capabilities have been confirmed in a consumer study conducted by the company yielding impressive results.